
By: Jaelene Ramirez and Abram Gallegos
DENTON-
Social media has grown and evolved with time, but now it has an increasing impact on the way restaurants and other establishments plate their food.
We took a closer look at Angelina’s restaurant located in Corinth, Texas to see how they have adapted to the changes.
The family owned restaurant has been open for over thirty years.
Restaurant manager Adriana Luna said she feels they depend on social media a lot now because that is where they receive most of their attention.
“Now it’s shifted to ‘what can we post’, and it’s not even about coupons or discounting anymore. It’s more about these appealing pictures of what we have to offer to bring people in,” Luna said.
Angelina’s restaurant not only had to learn how to use the various social media platforms, Luna said they also had to learn to be better photographers.
“We are still actively practicing what our market and what our customers want to see and we base that on views, and feedback that we get,” Luna said
A lot of social media posts are created for target audiences, Luna said most of their customers are couples or families.
“I think that knowing your customers and knowing what they want [allows us to] put stuff out there and when we see them we’re like ‘we posted that just for you’ you know ‘we knew it was going to get your attention,” Luna said.
The social media pages for Angelina’s restaurant used to be run by the restaurant itself but now they have a professional to take care of the job.
“We were just posting when we thought it was good and sometimes it was a little late so knowing what times to post and also knowing and understanding each platform and who looks at each one.”
When plating food for social media, Angelina’s found that certain techniques made their food look more appealing.
Luna said they used to garnish their sour cream and guacamole with shredded iceberg lettuce and tomatoes but noticed it looked washed out when they started photographing the food.
The shredded iceberg lettuce that they used was quickly substituted by a bright green banana leaf.
“It just pops more, the color, so the sour cream doesn’t look so bland and the guacamole looks more vibrant,” Luna said.
The restaurant is now looking forward to expanding by opening up a new location where they plan to bring their knowledge of social media to bring in new customers.
However, Luna was quick to credit their loyal customers and said Angelina’s wanted to make sure they were a part of the process by sharing updates of their new location to social media.
“We love new customers but if it wasn’t for our loyal customers this opportunity wouldn’t be possible,” Luna said.









